Martina CasaliniMilan, IT · 2026
Available for new projectsMilan, Italy · 2026

Hey, I'm

Martina

Casalini

Web3 Strategist

Finance, crypto, and design — I work at the intersection
of all three, turning complexity into strategy.

Whether you're a business stepping into Web3 or someone
ready to own their financial future — I make it clear, actionable, and yours.

See services
Scroll
Web3 StrategyFinancial PlanningBrand & DesignSpeaker & EducatorDeFi AdvisoryCorporate TrainingTokenization ConsultingWeb3 OnboardingWeb3 StrategyFinancial PlanningBrand & DesignSpeaker & EducatorDeFi AdvisoryCorporate TrainingTokenization ConsultingWeb3 Onboarding
01My Services

What I do.

B2B advisory only — no personalised retail investment advice. Complies with MiFID II & art. 166 TUF.

01

For Individuals & Professionals

Private crypto classes, DeFi onboarding, and personal finance strategy for anyone who wants to navigate Web3 safely — from zero to confident.

  • 1-on-1 crypto & DeFi classes
  • Blockchain verification basics
  • Tax obligations on crypto
  • Anti-scam & security training
  • Portfolio strategy guidance
Individuals
02

For Companies & Startups

Strategic consulting, financial planning, and Web3 integration for businesses that want to scale with confidence.

  • Business financial planning
  • Web3 & DeFi strategy
  • Market entry & positioning
  • Team crypto & Web3 training
  • Anti-scam awareness programs
Business
03

For Conferences & Events

Keynote speaking, panel moderation, and educational content on DeFi, blockchain, and financial innovation.

  • Keynote presentations
  • Panel moderation
  • Workshop facilitation
  • Custom educational content
Events
02Services

How I can help you.

B2B only — no personalised retail investment advice. All work complies with MiFID II and art. 166 TUF.

Crypto

Crypto & Web3 Education

1-on-1 classes on crypto fundamentals, DeFi, and blockchain for beginners — from wallets to advanced protocols, safely and confidently.

  • Crypto basics & blockchain
  • Wallet setup & security
  • DeFi & protocols
  • Anti-scam awareness
  • Tax obligations on crypto
Book a class →Team package info →
Financial Planning

Financial Planning for Individuals

Personal finance strategy, budgeting, and investment guidance for individuals who want to take control of their money — no middlemen.

  • Personal financial audit
  • Budget & savings strategy
  • Investment fundamentals
  • Custom financial roadmap
Book a free consultation →Ask about packages →
Branding & Design

Personal Branding & Design

Brand identity, visual design, and digital presence for individuals and businesses — with a finance and Web3 aesthetic edge.

  • Brand identity & logo
  • Website design (UI/UX)
  • Pitch deck design
  • Social media visual kits
Ask info →
Crypto Business

Crypto & Web3 for Business

Strategic consulting and Web3 integration for companies — from market entry to DeFi adoption and regulatory compliance.

  • Web3 & DeFi strategy
  • Market entry & positioning
  • Team crypto training
  • Regulatory overview
Ask about packages →
Education

Financial Educator

Workshops, courses, and educational content on personal finance and crypto — for teams, schools, and communities.

  • Financial literacy workshops
  • Corporate training programs
  • Custom educational content
  • Online & in-person formats
Book a workshop →
Speaking

Speaker & Keynote

Conference keynotes and panel moderation on DeFi, blockchain, and financial innovation. 15+ events across Europe.

  • Keynote presentations
  • Panel moderation
  • Fireside chats
  • Custom talk formats
Invite me to speak →Call for moderation →
Events

Event Organization

End-to-end event planning and organization for finance and Web3 events — from concept to execution.

  • Event concept & planning
  • Speaker & venue coordination
  • Community & networking events
  • Web3 & finance summits
Investment

Personal Investment Advisory

Strategic guidance on personal investment portfolios — crypto, DeFi, and traditional assets — for individuals seeking clarity and direction.

  • Portfolio review & strategy
  • Asset allocation guidance
  • DeFi yield strategies
  • Risk assessment
See product →
Crypto

Crypto & Web3 Education

1-on-1 classes on crypto fundamentals, DeFi, and blockchain for beginners — from wallets to advanced protocols, safely and confidently.

  • Crypto basics & blockchain
  • Wallet setup & security
  • DeFi & protocols
  • Anti-scam awareness
  • Tax obligations on crypto
Book a class →Team package info →
Financial Planning

Financial Planning for Individuals

Personal finance strategy, budgeting, and investment guidance for individuals who want to take control of their money — no middlemen.

  • Personal financial audit
  • Budget & savings strategy
  • Investment fundamentals
  • Custom financial roadmap
Book a free consultation →Ask about packages →
Branding & Design

Personal Branding & Design

Brand identity, visual design, and digital presence for individuals and businesses — with a finance and Web3 aesthetic edge.

  • Brand identity & logo
  • Website design (UI/UX)
  • Pitch deck design
  • Social media visual kits
Ask info →
Crypto Business

Crypto & Web3 for Business

Strategic consulting and Web3 integration for companies — from market entry to DeFi adoption and regulatory compliance.

  • Web3 & DeFi strategy
  • Market entry & positioning
  • Team crypto training
  • Regulatory overview
Ask about packages →
Education

Financial Educator

Workshops, courses, and educational content on personal finance and crypto — for teams, schools, and communities.

  • Financial literacy workshops
  • Corporate training programs
  • Custom educational content
  • Online & in-person formats
Book a workshop →
Speaking

Speaker & Keynote

Conference keynotes and panel moderation on DeFi, blockchain, and financial innovation. 15+ events across Europe.

  • Keynote presentations
  • Panel moderation
  • Fireside chats
  • Custom talk formats
Invite me to speak →Call for moderation →
Events

Event Organization

End-to-end event planning and organization for finance and Web3 events — from concept to execution.

  • Event concept & planning
  • Speaker & venue coordination
  • Community & networking events
  • Web3 & finance summits
Investment

Personal Investment Advisory

Strategic guidance on personal investment portfolios — crypto, DeFi, and traditional assets — for individuals seeking clarity and direction.

  • Portfolio review & strategy
  • Asset allocation guidance
  • DeFi yield strategies
  • Risk assessment
See product →
Crypto

Crypto & Web3 Education

1-on-1 classes on crypto fundamentals, DeFi, and blockchain for beginners — from wallets to advanced protocols, safely and confidently.

  • Crypto basics & blockchain
  • Wallet setup & security
  • DeFi & protocols
  • Anti-scam awareness
  • Tax obligations on crypto
Book a class →Team package info →
Financial Planning

Financial Planning for Individuals

Personal finance strategy, budgeting, and investment guidance for individuals who want to take control of their money — no middlemen.

  • Personal financial audit
  • Budget & savings strategy
  • Investment fundamentals
  • Custom financial roadmap
Book a free consultation →Ask about packages →
Branding & Design

Personal Branding & Design

Brand identity, visual design, and digital presence for individuals and businesses — with a finance and Web3 aesthetic edge.

  • Brand identity & logo
  • Website design (UI/UX)
  • Pitch deck design
  • Social media visual kits
Ask info →
Crypto Business

Crypto & Web3 for Business

Strategic consulting and Web3 integration for companies — from market entry to DeFi adoption and regulatory compliance.

  • Web3 & DeFi strategy
  • Market entry & positioning
  • Team crypto training
  • Regulatory overview
Ask about packages →
Education

Financial Educator

Workshops, courses, and educational content on personal finance and crypto — for teams, schools, and communities.

  • Financial literacy workshops
  • Corporate training programs
  • Custom educational content
  • Online & in-person formats
Book a workshop →
Speaking

Speaker & Keynote

Conference keynotes and panel moderation on DeFi, blockchain, and financial innovation. 15+ events across Europe.

  • Keynote presentations
  • Panel moderation
  • Fireside chats
  • Custom talk formats
Invite me to speak →Call for moderation →
Events

Event Organization

End-to-end event planning and organization for finance and Web3 events — from concept to execution.

  • Event concept & planning
  • Speaker & venue coordination
  • Community & networking events
  • Web3 & finance summits
Investment

Personal Investment Advisory

Strategic guidance on personal investment portfolios — crypto, DeFi, and traditional assets — for individuals seeking clarity and direction.

  • Portfolio review & strategy
  • Asset allocation guidance
  • DeFi yield strategies
  • Risk assessment
See product →

← scroll →

03About

Shaping businessesthat buildwhat lasts.

15+Events across Europe
5+Years in finance & Web3
B2BAdvisory & consulting
Martina Casalini speaking at Crypto Expo Europe

I'm Martina — a Web3 consultant and financial strategist helping companies navigate decentralised finance with regulatory precision and a human touch.

My various backgrounds are my greatest strength. I entered crypto in 2020, still a student. My career started between New York and Milan: auditor first, then investment specialist, building a 360° understanding of how money moves and how institutions work.

My mission is to build that bridge — through education, strategy, and design. Because without people who understand what's changing and why it matters, no real shift can happen. I can't propose a solution if you're not aware that you have a problem.

B2B advisory only — no personalised retail investment advice.All work complies with MiFID II and art. 166 TUF.

See services ↓

Languages

ITA

Italiano

Madrelingua

ENG

English

C2 · Professional

Certifications

IVASS

Insurance & Investment

MiFID II

Regulatory Compliance

ACCA

Accounting & Finance

CMI

Management & Leadership

MFSA

Financial Services Authority

CFA Level I

Chartered Financial Analyst

Cambridge Linguaskills

C1 English

Bloomberg

Finance Certification

MSc Finance

LSBF London

Work

More case studies on request →
pdftriender.com
Product

PDFriender

pdftriender.com ↗

Finance

Luminax Capital

luminaxcapital.com ↗

Article

DeFi for Finance Teams

Publication · 2025

Report

Web3 Regulatory Overview

Report · 2024

Design

Visual Identity

Brand design · Case study

Event

ETH Milan
2026

Speaker & Moderator

pdftriender.com
Product

PDFriender

pdftriender.com ↗

Finance

Luminax Capital

luminaxcapital.com ↗

Article

DeFi for Finance Teams

Publication · 2025

Report

Web3 Regulatory Overview

Report · 2024

Design

Visual Identity

Brand design · Case study

Event

ETH Milan
2026

Speaker & Moderator

04Speaking

15+ Events across Europe.

Keynotes, panel moderation, and DeFi education. Available worldwide.

2026

ETH Milan

Moderator

Milan, IT
2026

European Blockchain Week

Speaker & Moderator

Bucharest, RO
2026

NapulEth

Moderator

Naples, IT
2026

Blockchain Beach

Moderator

Pescara, IT
2026

Tomorrowland × KuCoin

KOL

Brussels, BE

Talk topics

DeFi for Traditional FinanceCrypto Trading & Risk ManagementWeb3 Regulatory LandscapeWomen in Web3 & DeFiFinancial Education Blockchain Era
05Contact

Let's build something great together.

B2B inquiries only — consulting, financial planning, advisory, or speaking. I reply within 48h.

Find me on