Martina P. Casalini

Web3 business development & partnerships — TradFi-grade financial rigor, deep DeFi network. KOL and country lead for KuCoin, Bitget & Solana Superteam; MiFID II / IVASS certified.

Milan, Italy · EUEligible to work in EU & UK

Experience

Six years in crypto — trader, market analyst and active industry operator — alongside hands-on banking as a financial consultant and investment specialist (MiFID II / IVASS), startup co-founder & CFO, and Web3 partnerships & KOL work across Europe.

  • Italy country representative and key opinion leader for leading exchanges and Web3 ecosystems, driving brand awareness and community growth in the Italian market.
  • Source and manage partnerships across the crypto industry, leveraging a 6+-year network of founders, developers, marketers and ecosystem operators.
  • Run go-to-market and co-marketing activations tied to exchange and protocol launches.
  • Speak and moderate across Europe on the TradFi–DeFi convergence, digital assets and emerging technology — a public-facing presence that opens partnership and BD conversations.
  • Recent stages: Crypto Expo Europe, ETHMilan, CRLTSHIFT, Blockchain Beach Italy.
  • Participant in the Italian Government DeFi intergroup; podcast contributor.
  • Design, backtest and automate proprietary trading strategies with disciplined risk and money management — hands-on fluency in on-chain and exchange market structure.
  • Technical, fundamental, on-chain and cyclical analysis across BTC, ETH, SOL, XRP, ADA, HYPE, ONDO.
  • Six years tracking the DeFi, L1/L2 and digital-asset landscape end to end.
  • Manage $6M AUM in client portfolios with risk profiling and suitability assessment across the full product range — institutional-grade financial credibility for Web3 counterparties.
  • Advise clients on asset allocation and fiscal efficiency through suitable financial instruments.
  • MiFID II and IVASS certified.
  • Handled high-value client requests across the bank's retail branches, from credit to payment systems.
  • Owned AML, adverse-media screening, MiFID and Banca d'Italia compliance.
  • Branch met its annual sales targets (insurance, credit, investments) in Q2.
  • Co-founded a tech startup in 2024; owned the business plan, budgeting, financial planning and reporting from launch — full founder-level go-to-market experience.
  • As CMO, built the e-commerce UX/UI and led the growth and marketing plan.
  • Drove 400+ units sold in Q1 2025 across 40+ countries at 3× unit margin.
  • Conducted audit verifications of clients' operational, investment and financing activities.
  • Ran independent on-site inventory verification at Enel USA, Frascold and Illy to test financial reports and data accuracy.
  • Used Excel, SAP and Oracle to analyze financial data and surface risk.
  • Ran live lessons for 60–90 people on technical analysis, trading tools and the psychology of investing.
  • Main markets: FX, indices, commodities and economic fundamentals.
  • Set weekly live trades with daily updates through community platforms.

Education

Economics graduate with a specialisation in finance and investments (MSc in progress, LSBF London), built on a certified background in graphics and design.

MSc, Finance & Investments

LSBF — London School of Business and Finance

Oct 2024 — Sep 2026London, UK

BSc, Business Economics & Global Markets

LIUC — Università Carlo Cattaneo · GPA 3.8/4 (101/110)

Oct 2020 — Oct 2023Castellanza, IT

Exchange Program — Finance (EBA)

Chulalongkorn University

Aug 2022 — Feb 2023Bangkok, TH

Diploma, Graphics & Design

Liceo Artistico Interculturale Bilingue — Preziosissimo Sangue

2015 — 2019Monza, IT

Skills & Tools

A mix of hard and soft skills — strong in management, leadership and business development, with a rare pairing of analytical rigor and design craft.

BD & Growth  Business Development · Partnerships · Go-to-Market · Community Growth · KOL / Influencer · Ecosystem Relations
Web3 & Markets  DeFi · L1 / L2 Ecosystems · On-Chain Analysis · CEX / DEX · Tokenomics · Market Structure
Finance & Tools  Portfolio Management · AML / KYC · MiFID II · Bloomberg · TradingView · Excel · PowerBI · Adobe Creative · Canva
Programming & AI  Python · C++ · HTML · Claude · Claude Code · ChatGPT · Perplexity · Gemini · NotebookLM
Languages  Italian (Native) · English (C1 Business) · Spanish (B2) · French (B2)

Selected Projects & Honors

Never standing still — constantly active in the field, from conference stages to hackathons, international summits and travel across Europe, Asia and beyond.

Paris Blockchain Week — Volunteer team leader, main stage2024 · Paris
PIM Hackathon — 1st runner-up2023 · Bangkok
R.AI.SE Summit — Staff2024 · Paris
CWMUN — UN — Youth delegate2019 · New York
Working Holiday — Gap year, Gold Coast (QLD), Australia2019 — 2020

Conferences & Stages

A selection of conferences, summits and industry stages attended, spoken at or moderated.

Blockchain Beach2026
CRLT SHIFT2026
ETHMilan2026
Crypto Expo Europe — Bucharest2026
TOKEN2049 — Singapore2025
Binance RWA2025
Starting Finance — Rome2025
Paris Blockchain Week2025
Binance Speaker Meeting2025
Paris Blockchain Week2024
RAISE — Paris2024
MAINnet — NYC2024
NYC Trading Finance2024
NYC Blockchain Network2024
YouthHolders2024
Crypto Expo — Milan2024
Startup Meeting — B4i2023
Alt Finance — Milan2023
Rimini K.EY!2023
Polkadot — Bangkok2023
MARTINA P. CASALINIClick any role to expand